Rabbit Holdings, an affiliate of BTS Group, in cooperation with Ananda, releases a world-class residential project, “THE RESIDENCES 38”
Rabbit Holdings, an affiliate of BTS Group, in cooperation with Ananda, releases a world-class residential project, “THE RESIDENCES 38”
Rabbit Holdings, an affiliate of BTS Group, in cooperation with Ananda, releases a world-class residential project, “THE RESIDENCES 38”, with The Ascott Limited as the hospitality operator of
luxury serviced residence, “La Clef Bangkok by The Crest Collection”
Rabbit Holdings Public Company Limited, an affiliate of BTS Group Holdings Public Company Limited, has invested in a world-class residential project, “THE RESIDENCES 38”, located in the most prime location of Thailand, in the heart of Bangkok’s Thonglor district. Rabbit Holdings has appointed Ananda Development Public Company Limited as the project manager for the construction, development, and overall sales and marketing planning of the project, and has also appointed The Ascott Limited as the hospitality operator for “La Clef Bangkok by The Crest Collection”, a luxury serviced residence. This marks the biggest collaboration of alliances and generation of business-added value and enhancement of stronger potential for business expansion and collective sustainable growth in the future.
Mr. Kavin Kanjanapas, Executive Director and Chief Executive Officer of BTS Group Holdings Public Company Limited and Director of Rabbit Holdings Public Company Limited, stated that, “THE RESIDENCES 38” is an investment by Rabbit Holdings, which specialises in investment in real estate development and management through cooperation with outstanding strategic alliances in terms of branding and marketing. Although the real estate market is expected to face challenges in the remaining period of 2023, there are positive factors, especially the return of foreign buyers, particularly in the condominium segment. Taking advantage of the market's gradual recovery, Rabbit Holdings is proceeding with the development of “THE RESIDENCES 38” under the service of specialised and professional real estate project manager.
Rabbit Holdings has appointed Ananda as the project manager for the construction, development, and overall sales and marketing planning of the project. The cooperation with Ananda will enhance business development potential of Rabbit Holdings, and will expand its customer base both domestically and internationally through Ananda's strong and diverse customer network. Furthermore, Rabbit Holdings has also appointed The Ascott Limited as the hospitality operator for “La Clef Bangkok by The Crest Collection”, a luxury serviced residence.
First unveiled in 2016 in France, The Crest Collection is a portfolio of charming bespoke hotels and serviced residences that has since taken flight globally. Catering to a growing demand for one-of-a-kind experiential stays, The Crest Collection with “A Story Behind Every Door”, provides guests with a unique storied and luxurious experience drawn from the distinct heritage of each property and its location.
Marking the debut of the collection brand in Thailand, La Clef Bangkok by The Crest Collection will comprise of 115 units that span studios to two-bedroom apartments. Fusing a blend of design elements inspired by the Thai locale, with the brand’s French heritage, the modern development will offer well-appointed facilities such as a swimming pool, onsen, lounge and fitness center. Hospitality services including housekeeping and laundry will also be provided. Located along Sukhumvit Road, the property offers easy access to nearby shopping and entertainment centres as well as leading medical facilities.
According to Mr. Chanond Ruangkritya, Chief Executive Officer of Ananda Development Public Company Limited, this year Ananda has planned to release new business line in the format of professional services and management consultancy for real estate project management and development of total solutions, and has currently been trusted by Rabbit Holdings to manage and develop “THE RESIDENCES 38” which is a world-class residential project in the heart of Bangkok's Thonglor district, Soi Sukhumvit 38, near BTS Thonglor Station.
The project is an ultra-luxury residence spanning 36 floors with Mezzanine Floor. The 12th – 23rd floors are serviced residences, featuring 115 units under the property La Clef Bangkok by The Crest Collection, managed by The Ascott Limited. The upper floors, from 24th – 36th comprises of 56 residential condominium units, ranging from 1-bedroom to penthouses. The Project will be the best cooperation for residential development in Thailand