Sansiri Condo Sales Hit THB 16 Billion in Seven Months

Despite persistent pressure on Thailand’s property market from weaker purchasing power and tighter mortgage access, Sansiri reported condominium sales of THB 16 billion in the first seven months of 2026. The figure represents 70% of its full-year condominium sales target of THB 23 billion, while the company is targeting condominium transfers of THB 17.5 billion for the year.

For the second half, Sansiri plans to launch nine more condominium projects worth a combined THB 11.7 billion. It also has seven completed, ready-to-move projects worth THB 18.6 billion. The figures indicate that demand remains active in selected locations and segments, although buyers and investors should distinguish presales from transfers, recognised revenue and a broad market recovery.

THB 16 Billion Equals 70% of the Full-Year Target

Sansiri said cumulative condominium sales through 31 July 2026 reached THB 16 billion, or 70% of its THB 23 billion full-year target. This leaves approximately THB 7 billion of additional sales to be secured during the remainder of the year if the target is to be met.

The company’s THB 17.5 billion transfer target must be read separately. Sales generally reflect reservations or purchase contracts, whereas a transfer occurs when a unit is ready and ownership has been legally transferred. The THB 16 billion sales figure should therefore not be treated as fully recognised revenue or cash received.

Three Projects Illustrate Different Sources of Demand

LOVE Charoen Nakhon Targets the Affordable-to-Mid-Market

LOVE Charoen Nakhon, under the LOVE by Sansiri brand, recorded sales of more than 300 units worth over THB 1.5 billion within two presale days. The response suggests demand for a project positioned around an accessible product and price point in the Charoen Nakhon area.

XT TEN Ekamai Appeals to Urban Lifestyle Demand

XT TEN Ekamai generated approximately THB 2 billion in sales during its two-day presale. The result supports the view that urban locations combining employment, transport and lifestyle amenities can still attract buyers when the product and pricing are clearly aligned with the target segment.

dcondo vite Demonstrates Launch-Period Interest

dcondo vite recorded 600 queue registrations through the KUHU App within one minute. A queue indicates strong interest at launch, but it should not be interpreted as completed sales or transfers without subsequent contract and transfer data.

Nine New Projects Worth THB 11.7 Billion Planned for H2

Sansiri’s 2026 condominium plan comprises 17 new projects worth THB 29.4 billion. Eight projects worth THB 17.7 billion were allocated to the first half, with another nine projects worth THB 11.7 billion planned for the second half.

Phuket accounts for approximately 36% of the launch plan, reflecting foreign demand and the island’s tourism economy. The upper-end pipeline also includes The Monument Sathorn and the HAUS brand within T77 Community. Diversification across Bangkok and tourism markets may reduce reliance on one demand base, although actual performance will depend on price, location and competing supply at the time of launch.

Seven Ready-to-Move Projects Can Support Transfers

Sansiri also has seven completed, ready-to-move condominium projects worth a combined THB 18.6 billion. Premium projects account for THB 12.3 billion of this total and include Via ARI, SHUSH Ratchathewi and The Standard Residences Hua Hin.

Completed units allow buyers to inspect the actual residence, surroundings and property management before committing, while avoiding part of the construction-timing risk associated with off-plan purchases. For the developer, ready-to-move inventory is also important for converting accumulated sales into completed transfers and recognised revenue.

What the Figures Mean for Buyers and Investors

Buyers Gain More Choice, but Comparisons Must Be Project-Specific

Continued launches may intensify competition through pricing, promotions and payment terms. Buyers should compare price per square metre, transfer-day expenses, common-area fees, construction schedules and after-sales standards, especially in locations where several projects are being marketed simultaneously.

One Developer’s Sales Do Not Represent the Entire Market

Strong sales by a major developer show that demand can respond to well-positioned products. They do not prove that every condominium segment or location is recovering at the same pace. Investors should assess achieved rents, vacancy, resale prices and competing supply before estimating returns.

Phuket Stands Out, but Tourism and Residential Demand Differ

With Phuket representing 36% of the launch plan, the island is a major focus for Sansiri in 2026. However, foreign buyers, long-stay visitors and owner-occupiers have different requirements. Buyers should examine ownership restrictions, foreign quota availability, rental management arrangements and tourism seasonality for each project.

Conclusion

Sansiri’s THB 16 billion in condominium sales during the first seven months puts it at 70% of its full-year target. The nine planned launches and seven ready-to-move projects will be important to its performance during the rest of 2026. The figures suggest that opportunities remain in products aligned with real purchasing power, urban and tourism locations, and premium segments with identifiable demand.

For buyers and investors, the key question is not simply how much a developer has sold, but whether a specific project offers suitable pricing, genuine end-user or rental demand, and transparent purchase conditions. Those comparing condominiums in Bangkok, Phuket, Hua Hin and other high-potential markets can explore additional property listings and options through Connex Property.