Sansiri Plans 12 Low-Rise Projects Worth THB 15.3 Billion for H2 2026

Thailand’s property market continues to face pressure from economic conditions, household purchasing power and mortgage approval constraints. Even so, low-rise housing remains one of the segments in which major developers are prepared to keep launching new supply. Sansiri has announced 12 low-rise projects worth a combined THB 15.3 billion for the second half of 2026, spanning houses and townhomes priced below THB 10 million, luxury homes in Bangkok and pool villas in Phuket.

The plan follows reported low-rise sales of THB 15 billion during the first eight months of the year, equal to 60% of Sansiri’s THB 25 billion full-year target. The figures show that demand remains active in selected price ranges and locations, but sales should not be confused with completed ownership transfers, recognised revenue or a recovery across the entire housing market.

Eight-Month Sales Reached THB 15 Billion

Sansiri said cumulative low-rise sales through 31 August 2026 reached THB 15 billion, or 60% of its annual target. Based on the figures disclosed by the company, approximately THB 10 billion of additional sales would still be required during the remainder of the year to meet the THB 25 billion target.

The company also reported that ten projects worth a combined THB 9.8 billion had sold out, while another eight projects worth THB 11.3 billion were approaching the end of their sales cycle. “Sold out” describes the sales status of a project; it does not mean that every unit has been transferred and recognised as revenue.

Demand reported by the company spans several price segments. First phases under the Anasiri and Mabel brands below THB 10 million sold out during presales, while Setthasiri and Narasiri continued to support the upper end of the portfolio. Four Siri Place townhome projects were also reported sold out during the year. These remain company disclosures and should be assessed alongside future transfer data.

Why Low-Rise Housing Remains Central to the Strategy

Low-rise projects can generally be built in phases that respond to actual demand. This allows a developer to manage capital expenditure and inventory more flexibly than a high-rise condominium that requires substantial structural investment at an early stage. Buyers may also have the opportunity to inspect a completed house before transfer.

Another factor is the financial profile of mid-to-upper-end buyers, particularly in the THB 10 million-plus segment. Sansiri considers these customers to have stronger income and credit profiles and to be less exposed to economic volatility than buyers who depend on high loan-to-value financing. Nevertheless, strong purchasing power does not guarantee success for every project; pricing, location, design and competing supply still matter.

As some developers delay launches because of economic and liquidity constraints, new supply may decline in selected markets. Demand can then shift towards developers with ready inventory, established brands and stronger balance sheets, reinforcing the concentration of market share among larger companies.

Four Strategies Behind the 12-Project Pipeline

1. Expanding Large-Scale Townships and Communities

Sansiri plans to extend its community development model from Sansiri New Ratchapruek, covering more than 1,000 rai, and the 142-rai Well-being Community on New Krungthep Kreetha Road. The concept combines housing with master planning, green space, security systems and long-term community management.

Buyers should distinguish completed amenities from future phases, examine common-area fees and consider how later construction may affect access and daily living in earlier phases.

2. Targeting Luxury Demand in Three Strategic Locations

The upper-end pipeline includes Setthasiri Great Don Mueang, Setthasiri Rattanathibet and Burasiri Well Krungthep Kreetha. These locations connect with major infrastructure, employment centres, international schools and established pools of purchasing power across northern, western and eastern Bangkok.

Competition in luxury housing extends beyond floor area. Privacy, connectivity, common facilities, security and after-sales management can all influence long-term resale value.

3. Adding Houses and Townhomes Below THB 10 Million

Five projects will address owner-occupier demand in Ram Inthra, Ramkhamhaeng and the New Ratchapruek corridor. This market has a broader customer base than luxury housing, but it is more sensitive to mortgage approval, interest rates and monthly affordability.

Buyers should compare usable space, travel costs, common fees and transfer-day expenses. Resale owners in the same locations should monitor launch prices and developer promotions because new projects compete directly with second-hand homes.

4. Expanding to Phuket and Build-on-Your-Land Services

Sansiri is also extending its provincial strategy through luxury pool villas in Phuket and its Crafted by Sansiri build-on-your-land model. These formats address affluent owner-occupiers, holiday-home buyers and landowners seeking a custom-built residence.

Phuket benefits from tourism and long-stay demand, but investors must still assess land prices, competing villa supply, rental-management costs, seasonality and ongoing pool and landscape maintenance.

Setthasiri Great Don Mueang: A THB 2.5 Billion Flagship

Setthasiri Great Don Mueang is one of the headline projects in the plan. The THB 2.5 billion development is priced from THB 15–40 million and sits within Sansiri Don Mueang Community, opposite Don Mueang Airport and approximately 400 metres from Don Mueang Station on the Red Line. Presales are scheduled for 12–13 September 2026.

The location also connects to the Don Muang Tollway and Si Rat Expressway. Sansiri is targeting families, senior executives, medical professionals, pilots and households using nearby international schools, positioning Don Mueang as a northern Bangkok transport hub rather than only an airport location.

The source article reports company-presented estimates of approximately 11% annual growth in assessed land prices and rental yield of up to 7% in the area. These figures are not guaranteed returns and should not be applied to every property. Investors should calculate returns using the actual purchase price, achievable rent, vacancy, maintenance, tax and resale liquidity.

What the Plan Means for the Market

New-Home Buyers

Twelve launches will create more choice across price points and locations. Buyers should compare each project’s construction status, specifications, common facilities, recurring fees and transfer costs. For large townships, long-term phasing and access routes are particularly important.

Existing Owners and Sellers

New supply from a major developer becomes direct competition through launch pricing, promotions and financing packages. Resale owners should price against completed transactions, prepare the house for inspection and explain advantages that new projects may not offer, such as a larger plot, a superior internal position, an established neighbourhood or immediate occupancy.

Investors

Sold-out projects and aggregate sales help indicate interest but are not enough to support an investment decision. Achievable rent, vacancy, resale evidence, competing supply and holding costs remain essential, especially in luxury housing where the tenant and resale-buyer pools are narrower.

Connex Property

Launches in Ram Inthra, Ramkhamhaeng, Ratchapruek, Don Mueang, Rattanathibet, Krungthep Kreetha and Phuket provide signals for both new-sale and resale markets. Connex can use completed transaction data, time on market and achieved rents to help owners price more accurately and help buyers compare new and resale alternatives.

Conclusion

Sansiri’s 12-project, THB 15.3 billion second-half low-rise plan shows that a large developer still sees room for expansion in housing, from sub-THB 10 million products to luxury homes. Phased development and large-scale communities form part of the company’s risk-management strategy in a selective market.

However, THB 15 billion of eight-month sales and the number of sold-out projects should not be treated as completed transfers or evidence that the entire market has recovered. Buyers and investors still need to assess actual pricing, product quality, mortgage readiness, local demand and holding costs before making a decision.

Looking for a new or resale house in Bangkok, surrounding provinces or Phuket? Connex Property can help you search, compare prices and manage the buying or selling process.